Good day everyone.
Tonight I had dinner with Jeffrey Gitomer at Manny's in Minneapolis.
Check out the photo at www.kevinhogan.com
Jeffrey is way cool and he kisses good....
OK.....
Today we need to really make the rounds. If anyone feels like someone is missing their blog, drop them a note today because we are going into round two where we have a reasonable chance at building momentum. Your blogs will start getting traffic from the outside world pretty quick.
Tomorrow I'll show you how to go to technorati and make that happen.
Have a great day everyone!
Good day everyone,
I know it is still Wednesday for most of you. But Duane, John, David, Phil, JJ and a few others...today is tomorrow.
Week 5 audio files are posted.
THIS IS A BIG WEEK.
Email, ezines, ebooks.
You will receive a number of exhibits tomorrow.
I encourage you to begin listening to your audio files right away. I have developed and recorded a LOT of material for you. More than any week...ever.
The material is quite good, immediately useful and I want you to move on it quickly, quickly. quickly.
Have a great day. I will send your first Week 5 email out later on. For right now, AUDIO FILES
:-)
The extended day.
The reason everyone is changing their anchor text in their links they are leaving in their comments on blogs is because you do not not not not not want 1000 links to your website saying "body language"
you want 200 that say body language, 100 that say reading body language, 100 that say body language of a woman, 100 that say a man's body language, 100 that say body language gestures, 200 that say interpreting body language and 200 that say body language expert.
THEN you get to #1 IF those are the a) keywords of the page b) the most important 3-5 are in the title description c) and these are the words that appear in the text of the page.
the concept is called Latent Symantic Indexing as I described in the audios but the point is simple. you've left four weeks of specific links that were THE keywords, now you have to do six weeks of all the rest of the keywords and you need to rotate not just for this course but for the rest of your business career.
how important?
you won't get your page on page 1 if you do anything else than this. google won't buy it.
OK: today is our bonus day. i looked and there is no human way you can justify two more days on this, but you can do today to finish all information about copywriting, and, the audio/video files and emails for the week.
MAKE IT GREAT TODAY
One change today:
Change the anchor text in your links, sign line, etc. to a different keyword phrase. so if you were using body language, use reading body language. best is to use the most relevant phrase according to google analytics but it doesn't matter that much, it's just long since time to change, so do that now on all links for the week you put out there.
then obviously hit everyone's blog with a comment, ideally with your anchor text in a link INSIDE the comment you leave and not in the sig line. if you're going to do it, might as well do it really well!
`Good day everyone,
I have returned. Long flight. Bad weather. At least got a lot done in the pot holes in the sky.
Get me your vote today if you can. I need to make a decision pronto.
OK, let's get to it!
Good day everyone
Second day of the internet conference has passed. one more day to present then back home to the internet group that matters most.
Good day everyone.
Early changeover tonight again, as will tomorrow.
Keep up on email and obviously audio and video files.
This is a super important week. Copy concepts....man.... the point of prediction and connection.
Good day everyone.
I have to be up at the crack of the dawning sun in the morning and out of here, so I'm early tonight again. I hope you are liking the copywriting manual. I think it's pretty cool.
Steve, hold down the fort while I'm presenting tomorrow. This is a time intensive weekend. I'll still be here to answer any questions, but then again, you could direct them ALL to Craig and I'd be thrilled to pieces
:-)
More cool stuff, a lot of cool stuff to come to you over the next few days.
I'm going to talk about you guys tomorrow and have the group look up your websites and check out alexa numbers and so forth, so they can see just what can be done in three weeks!
I'm changing over early because we have so much going on here tonight that will carry into tomorrow.
I will be @ airport and in the air a good chunk of tomorrow. we'll see what that means in real life. doing internet conference in orlando. "vip" speaker for three days. i will try and record and bring back. again, we'll see how that works in real life!
ok guys, let's make it a kickin thursday
PLEASE Tell Everyone You Will Be Busy This Week.
PLEASE
100% Go with the Fact That You HAVE 20 free employees for five more weeks and once holiday season hits as much as they love you and as great as people they are, they will be gone. They will stay friends forever, but "life happens."
Right now you aren't just you against the world, you are a "you" with 20 people LITERALLY building your business for you. April, David, Rob, John, and frankly most of the rest of you are all bargain help. You'd be paying someone a TON of money to do what they are doing for you. You've got free help for 5 more weeks. Five weeks from now, if you help them back and do what I tell you to do, you'll wish you had them forever but you'll be thrilled you had them for a this month. If you screw up and get caught up in the real world the next five weeks for ANY REASON you'll 100% regret not having helped and taken the help. I won't talk about this again. Accept this as fact because it IS.
the new audio files are posted.
today, blog, comment, add a PAGE to your MONEY PAGE website TODAY this is important. please just do it. i will explain tomorrow why and how important this is. no i don't care what's on it. just put a BLURB on it. something that has keywords you want in the text and then put them in your metatags. 3 minutes. end of story, we'll pick up on this tomorrow night. it's time to get google seriously awake about you and that starts in 18 hours. EVERYONE needs to be on task on this. please watch THIS BLOG and email Thursday.
it's gonna be a good week.
1) if you haven't downloaded the alexa tool bar from www.alexa.com DO THIS NOW
2) if you haven't downloaded the google tool bar from www.google.com DO THIS NOW
3) Please download the yahoo toolbar at www.yahoo.com DO THIS NOW
4) do the video and begin to listen to copywriting audio files today.
if you don't......... kick yourself .
this will cause you to be all set for tomorrow. it's time to rocket your rankings....wait for your next orders....
kevin
