IMC Week 8 Friday

people type key words in at google. those words bring up results. some results are text. some are your website hopefully. some are video's. some of those videos'are hopfully your youtube videos. your youtube videos are on a page with an 8 page rank which has a link to your website in the description. not only do you get that link from an 8 page rank page you also have a clickable link at the most highly traffic video spot on the planet, you tube

additionally you've seen the power of help. when you have five people helping you, you have people to rate your video at 5 stars, comment on how good it is. and therefore prime individuals to like your work and then watch, and perhaps have them click on the description to find out more about you.

this is the core of internet marketing traffic. you need to get people in clusters to go to where you need them to go to create larger numbers of poeple on the street corner all looking into the sky at the same moment pointing so everyone else does too.

having one digg is worthless. having 8 puts you in the top 1%.

keep a team on hand of people to help you and you will always be able to move just about anything to the top 1%.

whether in commenting/blogging, digg or whatever. 5-10 is all it takes to begin. 5-10 commenting on your @twitter and pointing them to your youtube video which points htem to your website.

you now know how to get traffic, you have the information to write a sales letter, to sell a product, to collect the check/credit card and make a sale.

essentially we are done.

stumbleupon and reddit are popular boomarkish places like digg. there's no need to replicate the digg experience. there are a few hundred other diggy type places on the web, many are niche oriented. many are general like digg. you only have to have experienced one. they are all very similar in dynamic and purpose.

you don't want to spend your life in social media. you want to use it for the purpose which we need to use it which is high page rank sites pointing to your site and having a team of friends digg your articles, videos's etc. etc.

do that and you begin to get attention not only from humans but from search engines including those of digg and stumble upon.

you don't WANT to spend a lot of time in social media. you want to accomplish your outcome and move back to what you are doing to pay the bills.

get more traffic

convert to readers

convert readers eventually to fans, friends, loyal followers, customers, clients

if you look at the models i sent you ove rthe 8 weeks, always in "this is one of themost important emails you'll ever get in your life..." that i perhaps sent 5 or 6 of, those are hte models (i think i sent another this week acutally) that will layout various big pictures of how to make your way.

there's really nothing more that you have to "know"....that said i'm going to send you another 500 or 1000 pages of documentation so that when you choose various marketing strategies, conversion strategies, product strategies, seo strategies, that you will have more detailed information.

but the goal is to get good at TWO kinds of connection with your customer and future customer email and ezine probably

develop content like video's and blogs which turn into course material, boooks and so forth.

allow people to taste you over and over until they must have you and buy your services or products.

then serve them well. loyalty begins there.

i don't like social media in general. but it's important. youtube, facebook, twitter, matter. but, it's easy to get derailed talking on the phone to friends instead of using the phone to make friends and improve those relationships as a 10% part of your business.

keep focused on how you want to earn your keep and how you will get traffic to meet with your constant feeding of the those who come to visit. where people are fed they return and they will be loyal

and one more quickie

i hired april for a few months to do social media with me. she is very, very adept at the in's and out's of stuff like digg. you want a good investment? hire her for six months to get yourself on the map in social land. it's a BIG arena (all of this assumes she is still doing this. it's the middle of the night and i have no idea....)

anyway, you have to do some, it has to be strategically calculated. everything you do has to have a purpose. it's not like randomly throwing a commercial on youtube will make you money. it won't. it takes thought.

you have all the tools but some stuff is definitely worth hiring someone you trust to help you with.

and all teh questions you want to ask me...ask her

:-)

we've got four more days together and we can learn a lot in that time (you will!)

www.kevinhogan.com/innercircle.htm

i can't think of anyone in this group who wouldn't be an asset to the Inner Circle. It's something I take very seriously, and we have a lot of fun. International should look at Gold first, USA at Platinum (just because of logistics).

This was the best group I've ever worked with on IMC.

And this by the way extends to Don and Pat and a few others who simply couldn't do Social Media (big deal. i made a million on the internet before i could even spell video)

So much of this is simply blazing new life trails. Obviously every week we have been doing something new which is a damn tough thing to do for humans. We are stasis creatures. We will do nothing or the same thing until we die. I hate that. Life is very damn short.

Take the time now, make a MASSIVE SHIFT in time. Work very hard now and live the rest of your life the way you choose.

We crammed, seriously about a year of learning and action and work into this two months.

You have every tool you need right now. It's ALL easier after this. A lot easier. Getting the video up, the website up, all the stuff the first time, the freaky time, the time it feels uncomfortable. That's the hardest. The rest is just intelligence and effort and especially intelligent effort.

Tomorrow we begin a very short but incredibly valuable week 9.

I will attempt to break your printer.....

:-)